– Understanding Digital Marketing and Its Components
– Identifying Your Niche and Target Audience
– Setting Goals and KPIs
– Developing a Digital Marketing Plan
– Conducting Competitive Analysis
– Practical Workshop: Creating Your Initial Marketing Plan and Analyzing Competitors

– Crafting a Unique Value Proposition
– Developing Brand Persona
– Establishing Personal Branding
– Developing a Strong Online Brand Presence
– Practical Workshop: Creating Your Brand Persona and Personal Brand Strategy

– Creating High-Quality Content
– Content Planning, Scheduling, and Management Tools
– Introduction to AI Tools for Content Creation and Management
– Practical Workshop: Crafting Your First Content Piece and Using AI Tools

– Developing Effective Social Media Strategies
– Focusing on Platforms Beyond Instagram and TikTok (e.g., X and LinkedIn)
– Practical Workshop: Designing and Scheduling Posts for Various Platforms

– Introduction to AI Tools and Their Applications
– Daily Focus: AI Tools Related to Content Creation, Design, and Analytics
– Practical Workshop: Implementing AI Tools in Your Strategy

– Basics of Digital Design
– Tools and Techniques for Creating Visuals
– Practical Workshop: Designing Visual Content for Campaigns

– Basics of Video Editing for Marketing
– Creating Engaging Video Content
– Importance and Benefits of UGC
– Encouraging and Managing UGC
– Practical Workshop: Combining Video Editing and UGC

– On-Page and Off-Page SEO Techniques
– Crafting Effective SEM Campaigns
– Measuring and Analyzing SEO and SEM Results
– Practical Workshop: Implementing SEO and SEM Strategies

– Building and Segmenting an Effective Email List
– Crafting Engaging Email Campaigns
– Utilizing Automation Tools for Efficiency
– Practical Workshop: Designing and Automating Email Campaigns

– Integrating All Aspects of Digital Marketing
– Creating a Comprehensive Digital Marketing Plan
– Real-World Case Studies and Applications
– Final Q&A and Course Wrap-Up