Course Overview
This hands-on course is designed for those ready to elevate their solo digital marketing agency.
You’ll journey from basic to advanced skills, learning how to use AI and digital tools to run an
effective one-man show. Each day builds on the last, helping you master digital marketing and
achieve success with confidence.

Course Schedule
Introduction to Digital Marketing, Planning, and Competitive Analysis
– Understanding Digital Marketing and Its Components
– Identifying Your Niche and Target Audience
– Setting Goals and KPIs
– Developing a Digital Marketing Plan
– Conducting Competitive Analysis
– Practical Workshop: Creating Your Initial Marketing Plan and Analyzing Competitors

Building Your Brand Identity and Personal Branding
– Crafting a Unique Value Proposition
– Developing Brand Persona
– Establishing Personal Branding
– Developing a Strong Online Brand Presence
– Practical Workshop: Creating Your Brand Persona and Personal Brand Strategy

Content Creation and Management
– Creating High-Quality Content
– Content Planning, Scheduling, and Management Tools
– Introduction to AI Tools for Content Creation and Management
– Practical Workshop: Crafting Your First Content Piece and Using AI Tools

Social Media Mastery and Platform-Specific Tactics
– Developing Effective Social Media Strategies
– Focusing on Platforms Beyond Instagram and TikTok (e.g., X and LinkedIn)
– Practical Workshop: Designing and Scheduling Posts for Various Platforms

Leveraging AI in Digital Marketing
– Introduction to AI Tools and Their Applications
– Daily Focus: AI Tools Related to Content Creation, Design, and Analytics
– Practical Workshop: Implementing AI Tools in Your Strategy

Design for Digital Marketing
– Basics of Digital Design
– Tools and Techniques for Creating Visuals
– Practical Workshop: Designing Visual Content for Campaigns

Video Editing and User-Generated Content (UGC) Strategies
– Basics of Video Editing for Marketing
– Creating Engaging Video Content
– Importance and Benefits of UGC
– Encouraging and Managing UGC
– Practical Workshop: Combining Video Editing and UGC

SEO and SEM Essentials
– On-Page and Off-Page SEO Techniques
– Crafting Effective SEM Campaigns
– Measuring and Analyzing SEO and SEM Results
– Practical Workshop: Implementing SEO and SEM Strategies

Email Marketing and Automation
– Building and Segmenting an Effective Email List
– Crafting Engaging Email Campaigns
– Utilizing Automation Tools for Efficiency
– Practical Workshop: Designing and Automating Email Campaigns

Putting It All Together
– Integrating All Aspects of Digital Marketing
– Creating a Comprehensive Digital Marketing Plan
– Real-World Case Studies and Applications
– Final Q&A and Course Wrap-Up

Key Takeaways
– Comprehensive understanding of digital marketing from basics to advanced strategies.
– Practical skills in design, video editing, and leveraging UGC.
– Effective use of AI tools across various aspects of digital marketing.
– Expertise in SEO, SEM, and email marketing.
– Ability to integrate and apply learned skills in real-world scenarios.

Who Should Attend
– Aspiring digital marketers
– Solo entrepreneurs
– Professionals aiming to enhance their digital marketing expertise