– Understanding Digital Marketing Fundamentals
– The Role of a Digital Marketing Manager
– Developing a Digital Marketing Strategy
– Setting Goals and KPIs

– Conducting Competitive Analysis
– Identifying Market Opportunities
– Audience Segmentation and Targeting
– Practical Workshop: Analyzing Competitors and Market Trends

– Crafting a Unique Value Proposition
– Building and Managing Brand Identity
– Personal Branding Techniques
– Practical Workshop: Developing Your Brand Strategy

– Creating a Content Strategy
– Planning and Scheduling Content
– Managing Content Across Multiple Platforms
– Practical Workshop: Content Creation and Management Tools

– Developing Social Media Strategies
– Platform-Specific Tactics (X, LinkedIn, Instagram, TikTok)
– Managing Social Media Campaigns
– Practical Workshop: Creating and Scheduling Social Media Content

– On-Page and Off-Page SEO Techniques
– Developing Effective SEM Campaigns
– Measuring and Analyzing SEO and SEM Performance
– Practical Workshop: Implementing SEO and SEM Strategies

– Building and Segmenting an Effective Email List
– Crafting Engaging Email Campaigns
– Utilizing Automation Tools for Efficiency
– Practical Workshop: Designing and Automating Email Campaigns

– Using Google Analytics and Other Tools
– Measuring Campaign Performance
– Reporting and Data Interpretation
– Practical Workshop: Analyzing and Reporting Data

– Introduction to AI Tools and Their Applications
– AI for Content Creation and Optimization
– Data-Driven Decision Making
– Practical Workshop: Implementing AI Tools in Your Strategy

– Integrating All Aspects of Digital Marketing
– Developing a Comprehensive Digital Marketing Plan
– Real-World Case Studies and Applications
– Final Q&A and Course Wrap-Up

– Comprehensive understanding of digital marketing strategies and management.
– Practical skills in competitive analysis, branding, content management, and social media.
– Expertise in SEO, SEM, email marketing, and leveraging AI tools.
– Ability to measure, analyze, and report on campaign performance.
– Integrated approach to managing and executing digital marketing plans